New motion work from Sara Morris for Cadbury Minis, commissioned by VCCP. This playful shoot imagined Cadbury Ice Cream Minis inside a lovingly built miniature house — a concept that immediately captures charm, nostalgia, and fun.
The set was meticulously designed and crafted by Paul Baker and Issy Gilding, whose artistry brought tiny families, foliage, and structures to life. Every detail — from the paintwork on the walls to the textures of the models — was created to echo the nostalgic world of model railways. Rather than striving for machine-made perfection, the models were built with character, capturing the warmth and quirks of something assembled by hand, enthusiastically pieced together with care.

And, as always, it wouldn’t have been the same without the best team — Emily, Rich, Paul, Issy, Alex, Max and Edie. Also great to work with the brilliant team at VCCP again — Elias, Agatha, Sarah, and Georgina.