Sara Morris has shot a number of Cadbury Ice Cream stills campaigns for the lovely folk at VCCP recently and was thrilled when they approached her to create a dynamic campaign that beautifully integrates both stills and motion across TV, digital, and print platforms.

The “Guaranteed Not to Last” campaign for Cadbury Ice Cream playfully works upon the idea that Cadbury Ice Cream is so irresistibly delicious that it can’t be left unattended without the risk of it being pinched.

As always we had the crème de la crème of ice cream professionals Paul Baker and Rob Morris to ensure the products were perfectly prepared, rigged, and styled for the shoot.

Selecting the right hand models was another crucial aspect of the project. Understanding the importance of authenticity, Sara and her assistant Emily Edwards held a casting session at Sara’s studio a week before the shoot. This careful selection process allowed them to narrow down a shortlist of potential “ice cream thieves” for the agency and client to consider. Ultimately, they selected three exceptional hand models— Summer Goh, Cornelia Colman, and Aroa Munoz —tasked with the important job of reaching in and grabbing the Cadbury Ice Cream in a natural and convincing manner – no easy feat within the confines of an enclosed set!

Special Thanks
A huge thank you to the VCCP team: Elias, Gaynor, Agatha, Sarah, and Dan, for commissioning us for another lovely shoot.

Project Credits
Director / Photographer: Sara Morris
Production: Clare Fletcher Represents
DOP: Alex Campbell
Assistants: Emily Edwards and Georgie Wilding
Model Making / Rigging: Paul Baker
Food Stylist: Rob Morris @ Salt and Spoon
Casting: Sara Morris / Clare Fletcher Represents
Hand Models: Summer Goh, Cornelia Colman, Aroa Munoz
Nails: Karen O’Sullivan