As summer transitions into autumn, we all look for ways to hold on to that holiday feeling just a little longer. Luckily, a stunning new campaign by talented photographer and director Sara Morris, commissioned by TBWA London for Hilton Hotels, does exactly that. Through a playful and eye-catching series of still images or ‘icons,’ Sara masterfully captures the essence of a Hilton getaway, inviting us to extend those holiday vibes.


The creative brief perfectly suited Sara’s strengths, calling for bold, graphic photography highlighting her signature subjects—still life, food, and drinks. Each image is meticulously crafted, featuring playful props that cleverly nod to different aspects of a Hilton stay. These beautifully captured ‘icons’ instantly connect with the viewer, delivering the fresh, sophisticated aesthetic that has become synonymous with Sara’s work.


The carefully styled sets create an immediate visual connection, making every composition feel both inviting and familiar while retaining the sleek graphic style that defines Sara’s photography.


Shot over a few fun-filled days in Sara’s canal-side studio in Haggerston, the project was a true team effort. The creative minds of Will and Charlie at TBWA London, along with art buyer and creative producer Ben, and eg+ London’s stellar production team, led by Lea and Lee. Sara’s trusted photographic team—Alex Campbell, Emily Edwards, and Georgie Wilding—ensured everything ran smoothly.

The props were expertly sourced and styled by the ever-unflappable Aurelien Farjon, while the food and drinks were beautifully prepared by the talented Loic Parisot. 

A lovely job working with lovely people!

Credits:

Photography: Sara Morris

Creative Direction & Commission: TBWA London (Will, Charlie & Ben)

Production: eg+ London (Lea and Lee)

Prop Stylist: Aurelien Farjon

Food & Drinks Stylist: Loic Parisot

Digi Op: Alex Campbell

Photography Assistants: Emily Edwards and Georgie Wilding