We always love working with PureGym and over the past few years we have been fortunate to shoot a number of their campaigns. So it was very exciting to be asked to produce and shoot images for their franchise partner in Saudi Arabia as they open new gyms in that region.

As always it was a super fun shoot to work on, finding the perfect cast and establishing the right look for the Saudi audience was a challenge that our fabulous team took in their stride. Authenticity is a key factor for PureGym, not just a hashtag, it’s important that the smiles, sweat and tears are indeed real, just ask any of our cast and they will confirm this as a definite fact!

Here are a few images from the launch and we look forward to seeing the campaign as it rolls out!