Not only are we really excited about the launch of Martin Brent’s ad campaign for Surfers Against Sewage ‘Break The Bag Habit’ we are also thrilled that it has been shortlisted for The Sony World Photography Awards 2014.
These stunning images are being used to highlight the SAS campaign to rid our seas and beaches of the rubbish that is causing a huge negative impact on our coastlines, marine animals and sea birds. Martin photographed plastic bags he had found already floating deep down in the sea and with a little bit of post prod they were transformed to look like sea creatures.
Campaign activity covers web (http://www.breakthebaghabit.org.uk/killer-bags.php and http://www.sas.org.uk) and social media platforms Twitter (@sascampaigns) and Facebook (www.facebook.com/SurfersAgainstSewage)
Look out for The Sony World Photography Awards 2014 exhibition at Somerset House that goes on show after the winners are announced on the 30th April.